What a strange year we've had. But we made it to the end! And that is something to be grateful for. This time eight years ago, the Mayan calendar spelled doom, but things are looking up. I guess all we can do is shake off the dust of 2020 and just keep going. That is the attitude of the companies showcased in today's holiday video roundup post. Despite being in the middle of a global pandemic, these companies still managed to produce a warm and encouraging holiday video greeting.
Subjectively, this Florida based wholesaler had one of my favorite holiday videos because of the constant flow of fake snow. Shout out to the production crew Laura Lea Hosey and Jenn Callaghan, for that touch.
Entertainment: 3 | Relevance: 1 | Originality: 2 | Warmth: 1
Authenticity: 1 | Covid-safe: 1 | Length: 2
(👇 Scroll to the bottom for the judging criteria.)
Even though I've seen the Night Before Christmas book re-written as a holiday greeting, but I got to hand it to how spot-on they were about 2020. Bravo!
Entertainment: 2 | Relevance: 3 | Originality: 2 | Warmth: 1
Authenticity: 1 | Covid-safe: 3 | Length: 2
(👇 judging criteria)
This Texas education management company captured greetings from many of their employees, spot on for authenticity. Also, the edited decorations are a great touch.
Entertainment: 1 | Relevance: 2 | Originality: 1 | Warmth: 1
Authenticity: 3 | Covid-safe: 3 | Length: 2
(👇 judging criteria)
This Barcelona manufacturer produced a 2020 pandemic relatable video. And with only using still photos at that. Even still they, created something simple and heartwarming.
Entertainment: 1 | Relevance: 3 | Originality: 1 | Warmth: 2
Authenticity: 3 | Covid-safe: 2 | Length: 2
(👇 judging criteria)
This San Diego based RV Warranty business managed to get the vast majority of their small company's employees on camera having a great time. Go to the end to see their culture shine.
Entertainment: 3 | Relevance: 1 | Originality: 1 | Warmth: 2
Authenticity: 3 | Covid-safe: 3 | Length: 1
(👇 judging criteria)
This New York based public investment firm is notorious for creating funny christmas videos. At least we know where the stockholder's budget is going.
Entertainment: 3 | Relevance: 2 | Originality: 3 | Warmth: 1
Authenticity: 2 | Covid-safe: 2 | Length: 1
(👇 judging criteria)
This Fitchburg, Wisconsin based community bank produced one of the simplest and straight forward holiday greeting corporate video. Warm feelings all-round. Everyone dressed up too!
Entertainment: 2 | Relevance: 1 | Originality: 1 | Warmth: 2
Authenticity: 3 | Covid-safe: 3 | Length: 3
(👇 judging criteria)
Wow! A+ to the world's largest privately-held education company's b2b division. What a fun collaborative way to produce a 100% Covid-Safe holiday video. Loved the message and length.
Entertainment: 2 | Relevance: 1 | Originality: 2 | Warmth: 2
Authenticity: 3 | Covid-safe: 3 | Length: 3
(👇 judging criteria)
This Netherlands pharmaceutical company killed it with a story using no words. If you also set a goal in 2019 and fulfilled it in 2020, you too deserve a gold star! Warning: Have a box of Kleenex nearby.
Entertainment: 3 | Relevance: 1 | Originality: 2 | Warmth: 3
Authenticity: 2 | Covid-safe: 2 | Length: 3
(👇 judging criteria)
This is the only non-corporate holiday video on this list. But they got a free pass to the top 10 list because the video is brilliant. It's the longest holiday video I've ever seen and 10/10 on usefulness.
Entertainment: 2 | Relevance: 3 | Originality: 1 | Warmth: 2
Authenticity: 1 | Covid-safe: 3 | Length: 3 | Usefulness: 10
Each of these categories has a low score which is 1 point and a high score which is 3 points.
Happy holidays to you and yours. May 2021 be even better!